Jay-Z is making London the center of the hip-hop universe this week. The icon just opened an immersive pop-up installation in Trafalgar Square that transports fans straight back to 2001, the year of The Blueprint. Open daily from 11am to 7pm until September 5, the free experience features era-defining TVs, classic music videos, and exclusive merch. It’s a full nostalgia trip ahead of his two headline performances at Tottenham Hotspur Stadium on September 4 and 5, part of the JAŸ-Z 30 world tour celebrating three decades of dominance.

The Camden pop-up store is also still running until September 2, offering limited-edition UK tour gear with nightly DJ sets from the likes of DJ Target and DJ Semtex. That’s your last window to grab something exclusive before the stadium shows take over. The tour has already made waves with three sold-out nights at Yankee Stadium, and it continues in Paris and Los Angeles after London. Jay-Z recently delivered his first original rap verse in four years on the remix of Beyoncé’s ‘Morning Dew (Donk),’ but collaborator Cash Cobain has confirmed no new album is on the horizon.

For fans in the city, this week is a rare chance to connect with hip-hop history without spending a dime. Whether you’re pulling up to Trafalgar Square for the visuals or hitting Camden for the merch, this is living culture, not just archive material. The Blueprint turns 25 this year, and Hov is making sure London celebrates properly. What’s your favorite track off The Blueprint? Drop it in the comments.

Jay-Z Brings Free Blueprint Time Capsule to Trafalgar Square Before London Stadium Shows